![]() ![]() You can also track competitor activity, measure campaign performance, and more. Advanced search functions let you set up automatic alerts, so you’re always aware of the latest LinkedIn mentions.So even if you don’t check the mentions for a few days, you will quickly find the most valuable ones. They sort mentions by importance and popularity.That’s a big advantage – you don’t have to log in on each social media platform. Social media monitoring tools compile all mentions in one place so you can easily track them.Why is it worth using a social media monitoring tool to monitor LinkedIn? That’s because the API of LinkedIn does not allow monitoring tools to monitor this platform in-depth. For example, they won’t search private LinkedIn groups. Those tools will not find mentions in posts with access restrictions applied to them. What’s important is that monitoring tools can only collect publicly available mentions on the internet. Such tools crawl the internet, including social media platforms like LinkedIn, for mentions of keywords. 02 Using social media monitoring toolsĪ better way to monitor LinkedIn is to use a social media monitoring tool like Brand24. It might be challenging to find valuable mentions. Also, if you don’t log into your account for a few days, you will have a backlog. However, this approach can be time-consuming and may not provide insights in real time. Manual tracking involves regularly checking the LinkedIn platform for mentions of your brand. Like other social media platforms, LinkedIn sends you notifications about your profile activity. There are two main ways to monitor LinkedIn: manually or using a tool. Then they implement conclusions into their marketing strategy. LinkedIn monitoring is the process of tracking, analyzing, and responding to users’ activity on the platform – posts, comments, messages, etc.įor businesses, that means keeping tabs on what’s being said about your company, your products, and your industry.īy monitoring LinkedIn, businesses can get real-time insights about their target audience, products, and services. Keep reading to learn how to start monitoring LinkedIn and benefit from it. 6 people are hired every minute on LinkedIn. ![]()
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